Follow @shineyourwork at instagram for inspiration and motivation. ****** SHINE YOUR WORK Edinburgh Festival Fringe Special****** . EdFringe is a beauty and a beast – the perfect place to observe and adjust how one deals with visibility. It is easy to get lost, loose the courage and feel tiny at the world's biggest theatre festival. A lot of creatives have ambivalent feelings when it comes to selling their work. When you overcome them you can sell unapologetically and with integrity. SHINE YOUR WORK – EdFringe special provides you with tools to handle the heightened focus on becoming visible. Stepping into an arena of attracting attention, becoming visible and standing out at the world’s biggest festival can trigger many feelings and behavioral patterns. Our aim is to support creatives in understanding themselves, other people and the world in order to navigate consciously on a higher frequency. Are you going to Edinburgh Festival Fringe with a show? Do you want to prepare your mindset, fin-tune your tools to communicate and keep your stories clear, boost your awareness and check in once a week during the Edfringe for support and keeping up the intention on a high vibration? Benefits: You get support from an expert in branding and festivals. You get support from likeminded artists/producers who also wants to unapologetically shine their work. You get a safe space where you can reflect on what’s going on in the big Edinburgh melting pot and turn struggle into healthy competition and collaboration that inspires you. Se mere See more and Sign up here

How: ON-THE-GO: You get access to audiofiles and worksheets with easy tools in an easy-to-use app NEXT LEVEL: Access to material in easy-to-use app PLUS You'll be invited to 3 in person stay-on-track sessions in Edinburgh 8. + 15. + 22. August 9.00am – 11.00am, and one online debrief session 12. September. Exclusive format for only 20 artists, producers, creators. If any questions please contact us at

Upcoming workshop 01.11.23 – 21.11.23 will only happen ONLINE

After a row of successful runs of this workshop we do it again - always in an upgraded version: 15-30 minutes per day = possible in a dedicated life.

"Make a clear strategy that prevents doubt and old convictions to buckle legs for your success."

Many creatives use their creativity to create and doesn't really feel an urge to become visible themselves. However when you publish something you become visible. In the 15-minutes-a-day workshop you get inspiration and simple tools to manage the shadowsides of visibility.


The workshop reaffirmed the vision I have for my art, it helped me sharpen it, and gave me confidence and extra push for shining it.”

Jernej Bizjak, Slovenian dancer/performance artist

This workshop offers invaluable insight to any artist who wants to gain a clearer perspective not only on how to communicate about their work better, but also about the work itself. Guiding you with daily tasks( from simple to more complex ones), Karen shifts you towards a proactive mindset and gives you tools to re-evaluate your practice, acknowledge your strengths and develop a strategy to communicate with integrity. I could not recommend this workshop enough!

Ana Turos, Romanian actress

“Thank you for this workshop. It is essential.”

Laura – Finnish Artist

The workshop made me feel that I am not alone, but most amazing, I find out that some of the things I thought were typical of the precariousness of living in Spain and working in culture were also shared in the rest of the countries. It helped me know more about my real potential and be in peace with it.

Victor – Spanish producer

I think the workshop helped me to listen better to myself and see my work more clear. It made me proud of what I do.

Karin – Swedish Artist

The workshop helped me put attention on my practice and a commitment to thinking about it – insisting on the value of this commitment.

Anika – Danish artist

This course was comprehensive and helped me focus more on audience & better communication of artistic deas.

Natalie – Italian/English producer


For artists, producers, creatives and the ones collaborating with them focusing on PR.


  • 21 days’ focus on knowing and navigating both concrete communication-tools and handling the inner critical voice finding all the reasons why to avoid other’s attention.
  • Every day you receive an email with a single task, worksheet and a short text introducing the day's challenge. (You can download all worksheets in advance).
  • You get 3 x 60 minuttes live workshop on 08.02.23 + 15.02.23 + 22.02.23 3.00pm - 4.00pm CET – where you can ask questions and learn from real-life cases.
  • You get access to an online community in a closed facebook-group
  • You get access to order the Extraordinary model (including personal sparring).


Ordinary: 120 Euros

Extraordinary (including 2 x 30 minutes of personal sparring - focusing on your work) 2.194 dkk including vat (295 Euro)

The 15-30-minutes-a-day online workshop will be in English.

BOOK the workshop – and shine your work


Mental health is important - and something we would like to contribute to. Some times we experience participants becoming emotionally affected by the workshop-process. This is a natural thing as the workshop-process supports the participants in relating to deeper, fundamental convictions and self-narratives. However if the process tear up a deeper life trauma we always recommend participants to team up with a certified psychologist who has the tools to help people through life crises.


About facilitator Karen Toftegaard

Karen has been a cultural entrepreneur in Copenhagen for 20 years, developing cultural events, festivals and an award-winning outdoor gallery. In April 2021 she launched the very first Digital First Performing Arts Festival – RE:LOCATIONS in Denmark. Starting out in a municipal culture institution she later moved on to the large theatres Camp X and Republique. Since 2017 Karen Toftegaard has lead the creation of the international days at CPH STAGE, Denmark`s annual festival for performing arts. Today Karen is the founding director of a PR company and of the production and promotion company WILDTOPIA. In 2018 WILDTOPIA initiated the first Nordic collaboration at the Edinburgh Festival Fringe. In 2020 the company produced the DANISH showcase at Edfringe for the Danish Arts Foundation. Besides her commitment to the performing arts she is a published author of the book “Use Your Creativity” BRUG DIN KREATIVITET . Furthermore Karen is a certified Shadow Facilitator. With a knowledge of how creatives sometimes struggle to get their messages across, Karen also works as a process facilitator and teacher – privately and in art schools. Currently she is working on the book “The Psychology of Visibility”.